Celebrity authors and World Book Day books

It cannot have escaped your notice, if you are in the UK, that there is a lot of fuss about this year’s World Book day £1 book offering.  The problem centres around the fact that four of the books are by celebrities and one is a Marvel Comic.  Librarians and authors have been incensed by this, pointing out that in the past these WBD books have been successfully promoted as tasters, and children have gone on to read and love the authors represented – authors such as Malorie Blackman, Cressida Cowell, Robert Muchamore, David Almond to name but a few.  This article from the Guardian sums up the situation perfectly.  I know my Facebook feed and Twitter feed have been full in the last couple of days of people really angry about the fact that WBD isn’t about encouraging children to read books by excellent children’s authors, but seems to have fallen prey to the cult of celebrity instead.

This isn’t a new thought.  There have been questions about Zoella’s book club before, with opinion divided on what her choosing criteria are.  But this is different.  First World Book Day is turned into Dressing up Day – mostly by primaries and often nothing to do with books – and now there are fears that World Book Day is becoming just another outlet for already overexposed celebrities.

What do you think?  Do you think it is harmless, that children should just read? or do you support the authors who feel that their talent is being degraded by celebrities writing children’s books because, after all, how hard can it be? Very hard – judging by the Carnegie and Greenaway Award Winners!

Join in the debate!